The Role of Digital Transformation in Enhancing the Administrative Decision-Making Process within Sports Institutions in Diyala Governorate

Abstract

This research aims to identify digital transformation and its role in enhancing administrative decision-making within sports institutions in Diyala Governorate. This is achieved by analyzing the dimensions of digital transformation, determining its implications, and assessing its impact on the speed, accuracy, and objectivity of decision-making. The research also seeks to review the most prominent challenges hindering the optimal utilization of digital technologies. A digital transformation questionnaire was developed, comprising five axes, each with six statements. The researcher employed the descriptive survey method, deemed the most suitable approach for addressing the research problem and achieving its objectives. After expert review and scientific processing, the questionnaire was finalized and administered to the research sample. The study targeted a sample of 75 administrative supervisors, executive directors, and team managers in sports institutions, divided into a pilot sample of 10 and a final application sample of 50. Data collection was analyzed using the SPSS statistical package. The researcher concluded that digital transformation significantly contributes to improving decision-making processes, while a lack of digital literacy in some administrations hinders optimal utilization of digital transformation. Based on these findings, the researcher recommends developing policies to support digital transformation. It aligns with the requirements of modern management and provides continuous training programs to develop leaders, employees, and administrative staff in digital skills and tools.