Analysis of the reality of strategic management of sports clubs specializing in racket sports in Iraq

Abstract

Management science plays a crucial role in the success of any future endeavor, as it ensures the achievement of desired outcomes. Thus, management is one of the most critical elements in developing any institution, serving as a guarantee for its sustainability and the primary factor distinguishing between success, growth, or failure. Strategic analysis (SWOT) has become the optimal solution for many sports institutions to ensure their survival and continuity, especially with the increasing trends toward globalization and openness.This study aimed to analyze the strategic management of sports clubs specialized in racket games by evaluating the areas of strengths, weaknesses, opportunities, and threats. The findings indicated the presence of challenges in strategic planning and a lack of efficient resource utilization. The study recommended restructuring strategic management, investing in available opportunities, strengthening key advantages, and implementing strategies to address threats to enhance both the administrative and athletic performance of these clubs.